Browsing Tag

Strategic Communications

Blog, Communications, Social Media, Strategy

How To Write an Effective Blog Post

Everyone…. even my 12 year old brother has a blog or vlog nowadays! This means it is harder than ever for your content to stand out. Whilst even a 12 year old can write a blog post, creating an effective blog post as a marketing communication requires a little more strategic thinking. Here are a few tips for creating an effective blog post…..

An optimized blog post title will entice readers and help Google to index you. It is often best to start your draft with a post theme and create the title when the post is complete. You can use this title for social sharing. Remember the majority of  people who interact with you on social media engage with your content on the immediate platform and will not click through to your original post.

The blog post should be broken into short sections of one or two paragraphs in each section and aim for 500 words in total, or if you are using a vlog get to the point within 90 to 180 seconds. You can use sub headings, bullet points, images or video to help break up the content.Use an attractive or interesting image to attract readers. Readers have short attention spans and will often scan content for the main point or summary.

Start your post with a cause or problem in which you can work to resolve throughout your piece. It is important to hook people in with their fears, worries or apprehensions and work to change their mind or opinion.

Educate your reader! Tell them something they don’t know and add value by telling stories. However be careful that you are telling relevant stories and not just offering anecdotes. This will help to build credit for your ideas and establish your cause.

Be the solution. Your product, services or ideas should be the solution to the initial concern or problem. This will help you to generate leads and benefit your sales process.

Finally summarize your post. What is the take away or lesson? You can ask your reader to take action at this point i.e. buy now, visit my website or add a comment. A blog will help you to build a community, so offer a subscription or follow function and encourage people to return or connect. Encourage people to share your post by adding a social share facility. (HINT HINT ?)

 

Blog, Content, Leadership, Strategy

Content is still king, but have we heard it all before?

Content is still the key to lead generation, but we are bored of the same old. To grab the world’s attention you need fresh innovative content; to hold the world’s attention you need to re-define your ideas. Even if you have had success with an idea or a product in the past, the world moves on very quickly and once your ideas are published they are fair game.

Creating regular content for your blog, website and social media channels is an important part of your pr and marketing strategy. This content is not only a summary of your ideas; it becomes a platform from which you can create business opportunities.

However in today’s mass media, digital frenzy…. vanilla content is lost.

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Blog, Communications, Personal Branding, Strategy

Developing Your Digital Persona Is Like Making A Piña Colada

We have unusually warm weather here in the UK this week, the smell of the sun lotion and crystal blue skies got me thinking …. Creating a successful online identity is just like mixing the perfect Piña Colada!

Follow this recipe and you will have the right mix for a delicious cocktail and a great place to start with your digital marketing strategy!

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