Whether you are an author, keynote speaker or Company CEO, a PR and marketing strategy is essential. But unlike a large organization, small businesses (and those trying to build personal brands) do not have teams of people to help them develop it. Instead there are steps we can take to ensure a successful strategy.
Here are four things to consider when devising your PR and Marketing Strategy:
Building a brand identity is an extremely personal experience. Designing logos, creating graphics and writing branding statements, includes a huge amount of necessary self-focused processing time.
Building a business and creating a brand that reflects your ideas and experience for many is a defining moment. Throughout our careers and life challenges we learn a lot about who we are and also who we are not. We soak up our experiences and learn from them in our own personal journey. However there are not many occasions where we open up and analyze all these profound moments and influential people who affect our lives.
Content is still the key to lead generation, but we are bored of the same old. To grab the world’s attention you need fresh innovative content; to hold the world’s attention you need to re-define your ideas. Even if you have had success with an idea or a product in the past, the world moves on very quickly and once your ideas are published they are fair game.
Creating regular content for your blog, website and social media channels is an important part of your pr and marketing strategy. This content is not only a summary of your ideas; it becomes a platform from which you can create business opportunities.
However in today’s mass media, digital frenzy…. vanilla content is lost.