Content marketing is an essential component of any successful marketing strategy. However we are all accessing content in different ways from reading blogs, scrolling Instagram, watching content of Facebook or creating live stories on Snapchat!
This means thought leaders have larger audiences and wider communities to influence especially if they want to remain ahead with their ideas and expertise.
Dr Nick Morgan of Public Words is a communications coach and theorist he helps individuals and organisations to become thought leaders. Nick and his team work with clients from all over the world helping them to tell their stories and share their ideas with the world.
I interviewed Nick to get his take on thought leadership and how digital media helps to position thought leaders.
Content is still the key to lead generation, but we are bored of the same old. To grab the world’s attention you need fresh innovative content; to hold the world’s attention you need to re-define your ideas. Even if you have had success with an idea or a product in the past, the world moves on very quickly and once your ideas are published they are fair game.
Creating regular content for your blog, website and social media channels is an important part of your pr and marketing strategy. This content is not only a summary of your ideas; it becomes a platform from which you can create business opportunities.
However in today’s mass media, digital frenzy…. vanilla content is lost.
CEO’s and business leaders have celebrity status and often feature in the media. We want to know them, and feel like they are accessible.
Social media provides an opportunity for leaders to create a personal brand and interact directly with their communities. As technology evolves there are new ways to communicate with stakeholders and engage them with business development. Through savvy use of social media, leaders can create an online persona that tells their stories and conveys their values.