Content marketing is an essential component of any successful marketing strategy. However we are all accessing content in different ways from reading blogs, scrolling Instagram, watching content of Facebook or creating live stories on Snapchat!
This means thought leaders have larger audiences and wider communities to influence especially if they want to remain ahead with their ideas and expertise.
Dr Nick Morgan of Public Words is a communications coach and theorist he helps individuals and organisations to become thought leaders. Nick and his team work with clients from all over the world helping them to tell their stories and share their ideas with the world.
I interviewed Nick to get his take on thought leadership and how digital media helps to position thought leaders.
Change is daunting in any aspect of life. Whether we’re developing our brand, growing our business, or advancing our careers, most of us face many reservations, mental blocks and wobbles during the process. That’s because moving forward and re-inventing ourselves is scary.
The reality is at this stage we have already out-grown an old skin. For example, moving from a corporate career to self-employment, or expanding businesses into new territories, or simply buying a new car. Circumstances drive a need for change. We recognise these drivers and we’ve considered them extensively, but that doesn’t make the change process any less difficult. We know ourselves more intimately than anyone else. We suddenly have this new persona and we have to live up to it. It takes time to recognise ourselves within this new improved identity.
If you craft your story, you will be able to own your new pedigree with integrity
Whether you are an author, keynote speaker or Company CEO, a PR and marketing strategy is essential. But unlike a large organization, small businesses (and those trying to build personal brands) do not have teams of people to help them develop it. Instead there are steps we can take to ensure a successful strategy.
Here are four things to consider when devising your PR and Marketing Strategy: